Using Hidden Fields in Webflow Forms for Tracking

Step 1: Access Your Webflow Project
Log into your Webflow account and navigate to the project where you want to add a hidden field. Go to the Designer view to customize the layout and elements of your site.

Step 2: Add a Form Block
If you haven't yet added a form to your page, locate the Add panel on the left side of the Designer. In the Forms section, drag the Form Block element onto your desired page layout.

Step 3: Configure Your Form Fields
With your form block in place, add standard fields such as Name, Email, and Message. Click on the Form Block and in the right panel, you'll see a list of available form fields. Drag and drop the necessary fields into your form layout.

Step 4: Add a Hidden Field
Find the Add panel again. Under the Components section, look for the "Hidden" field option. Drag and drop the Hidden Field element into your form block, typically placing it at the end of your form.

Step 5: Configure the Hidden Field
Select the hidden field and go to the right panel to configure its settings. Set the Name and Value attributes for the hidden field. The Name should reflect the information you are capturing, such as "source" or "campaign". The Value is the specific data to be stored, like a UTM parameter if tracking user origins.

Step 6: Use JavaScript for Dynamic Data
Often it's beneficial to populate hidden fields dynamically. Use JavaScript to set the Value of your hidden field based on user interactions. Add custom code to head or body tags through the Page Settings in Webflow. For example, to capture the source URL, write a script that retrieves the current page URL and assigns it as the value for your hidden field.

Step 7: Test Your Form
Test your form to ensure it functions correctly. Publish your site, navigate to the form, and submit a test entry. Verify in the Webflow Dashboard that the data from the hidden field is captured correctly.

Step 8: Analyzing Your Data
Analyze the collected data through Webflow or by integrating with tools like Google Analytics, Zapier, or CRM platforms. This helps you gain insights into user behavior and interaction patterns, assisting in optimizing marketing strategies while maintaining a seamless user experience.