Integrating Webflow Forms with Third-Party Tools

To integrate Webflow forms with third-party tools and enhance their usability, follow these clear and straightforward steps to automate data management and processes using applications like Zapier, Mailchimp, and Google Sheets.

Step 1: Create Your Webflow Form

Log into your Webflow account and access your project. Navigate to the page where you want to add a form. Drag the Form Block component onto your page from the Add Elements panel. Customize the form fields according to your needs, such as adding text fields, radio buttons, and checkboxes. Label each field clearly so users understand what information is required. Ensure the form has a submission button for users to send their completed form.

Step 2: Set Up Your Form Submission Settings

Select the form block on your page. In the settings panel, locate the Action option. By default, Webflow submits data to its built-in form backend, but we need it configured for third-party integration. Ensure you capture submission data in a format compatible with services like Zapier.

Step 3: Using Zapier for Integration

Zapier connects different apps and automates workflows without coding. To integrate your Webflow form with other applications via Zapier:

Log into your Zapier account and click on Make a Zap to create a new integration. Set the Trigger app to Webflow and select the New Form Submission event to activate on user submissions. Follow the prompts to connect your Webflow account to Zapier, requiring your Webflow API key and site ID, found in Webflow settings under Integrations. Choose the form you want to integrate from the dropdown list. Set up the Action step by selecting the third-party app to connect your form submissions to, such as Google Sheets or Mailchimp. Follow steps to connect that app, which involves logging in and granting access to Zapier. Map the form fields from Webflow to corresponding fields in the third-party app to ensure correct data transfer. Test the Zap to confirm everything works as expected, verifying data from your form appears in the third-party app. Turn on your Zap once satisfied to activate the integration.

Step 4: Using Mailchimp for Email Marketing

If building an email list is your goal, integrating with Mailchimp can enhance your marketing efforts:

Set up your Webflow form as previously outlined. Use Zapier, or directly integrate with Mailchimp through a custom integration method. In Zapier, select Mailchimp during the Action step. Log into Mailchimp and authorize Zapier access. Choose an action event like Add/Update Subscriber. Map Webflow form fields to Mailchimp fields to capture user data effectively. Test the integration to ensure new subscribers are added to your Mailchimp audience. Enable the Zap once everything is functioning correctly.

Step 5: Collecting Data in Google Sheets

For structured data collection, integrate Webflow forms with Google Sheets:

With your form ready, set up a Zap as mentioned above. Select Google Sheets as the Action app instead of Mailchimp. Choose the action event Create Spreadsheet Row. Log into your Google account through Zapier to authorize the connection. Specify the Google Sheets document to use or create a new one. Map Webflow form data fields to columns in Google Sheets. Test the integration to ensure each submission creates a new row. Activate your Zap after verifying successful data entry.

Following these steps allows you to enhance your website's functionality through efficient data management. This automation saves time and lets you focus on more critical business areas.