How to Add Upsell Features to Webflow Stores

Step 1: Identify Your Upsell Products

Start by selecting products you wish to promote alongside customers' initial choices. Consider products that naturally complement each other, higher-value alternatives, and seasonal or trending items.

Step 2: Set Up Your Webflow Store

Create your account and navigate to the eCommerce section. Select a suitable template, import your products, and set up collections for organization. Ensure all product details, images, and pricing are accurate.

Step 3: Create Upsell Options with Product Lists

Focus on integrating upselling features into your product pages. Select the product page in Webflow Designer, drag a Collection List element into your chosen area, and choose the collection for your upsell items. Filter the list to show specific products matching your upselling criteria.

Step 4: Design Your Upsell Section

Design an appealing upsell section. Use high-quality images, include catchphrases like "Complete Your Look" to engage customers, and ensure pricing is clear.

Step 5: Link the Upsell Products

Link each upsell product to its respective product page for seamless customer experience. Click on the Link option in the settings panel of the collection item and choose the product page from the collection as the destination.

Step 6: Implement Discount Offers (Optional)

If desired, offer discounts or bundles. Create a new Collection for discounts, set up automatic discounts in Webflow's eCommerce settings, and apply conditions for discounts upon specific item combinations in the cart.

Step 7: Test Your Upsell Features

Test your upsell features to ensure smooth functionality. Check product display accuracy, link correctness, and seamless checkout process for both main and upsell products.

Step 8: Launch Your Store

Once satisfied with the upsell features, launch your store. Promote the new options through marketing channels like social media, newsletters, and on-site banners.

Step 9: Monitor and Optimize

Monitor the performance of upsell options using Webflow analytics. Evaluate metrics such as average order value increase, upsold product conversion rates, and customer feedback. Adjust your strategy based on data to enhance customer experience and boost sales maximally.