Building Client Style Guides with Webflow

Step 1: Set Up Your Webflow Project

Start by logging into your Webflow account and creating a new project. You can choose to use a template that suits your needs or begin with a blank canvas.

Step 2: Create a Structure for Your Style Guide

Organize different elements by using sections and containers. Separate pages or sections can be established for categories such as Brand Overview, Color Palette, Typography, Imagery, Icons and Graphics, and Logo Usage. This organization helps clients easily navigate their style guide.

Step 3: Design the Brand Overview Section

In the brand overview section, include details like the brand's mission, vision, and core values. Add a new section in Webflow and use text blocks for headings and descriptions. Enhance this section with appropriate images or background graphics that reflect the brand’s identity.

Step 4: Create a Color Palette Section

Showcase the brand's color palette by including both primary and secondary colors. Add color swatches using div blocks and label each with its hexadecimal code for easy reference. To create a swatch, adjust a div block’s background color to match one of the brand colors and place a text block next to it with the hex code.

Step 5: Set Up the Typography Section

Highlight the fonts used in the brand's digital and print materials. Create sections for different text styles like headings, body text, and any specific fonts for quotes or buttons. Demonstrate each font style in Webflow with text blocks, specifying the font family, size, weight, and line height. Including examples of spacing and alignment can provide further clarity.

Step 6: Present Imagery Guidelines

Provide guidelines about the type of images that align with the brand identity. Include approved image examples, such as lifestyle photos, product shots, or illustrations, and describe the mood these images should convey. Showcase samples using image blocks, and explain the rationale for the chosen visuals with descriptive text.

Step 7: Include Icons and Graphics

Detail the icons and graphic styles that align with the brand image. Display approved icons and provide usage guidelines. Use div blocks to present icons, clarifying the appropriate contexts for their use, whether on the web, mobile, or in print.

Step 8: Logo Usage Guidelines

Explain the appropriate use of the logo, showcasing different variations like full color or monochrome. Provide guidelines on the do's and don'ts of logo usage, including information on sizing, spacing, and placement. Use image blocks to display each logo version, paired with text to note any usage restrictions to maintain brand integrity.

Step 9: Publishing the Style Guide

Once all sections are complete, publish the style guide to make it live. In Webflow, use the publish button and share the link with the client for easy access and reference.

Step 10: Provide Client Training

After publishing, guide your clients on how to effectively use the style guide. Walk them through each section, emphasizing the importance of consistent branding and how the guide helps maintain their brand identity. Be open to questions to clarify any points they may find confusing.

By following these steps, you create a user-friendly, comprehensive style guide in Webflow that helps your clients maintain consistency and manage their brand with confidence. A well-crafted style guide can be a cornerstone of a successful branding strategy.