Adding Event Tracking to Webflow with Google Analytics

To add event tracking to your Webflow site using Google Analytics, start by setting up a Google Analytics account if you don’t have one yet. Navigate to the Google Analytics website, sign in with your Google account, and follow the steps to create a new account. You’ll need to provide your website’s information, including its name, URL, category, and time zone. Once completed, Google Analytics will give you a tracking ID and a corresponding tracking code.

Next, integrate the Google Analytics tracking code into your Webflow site. Log into your Webflow account and open the specific project you wish to track. Click on the gear icon to access Project Settings, and then go to the Custom Code tab. In the Head Code section, paste the provided Google Analytics tracking code. This code usually begins with a script tag referencing the Google Tag Manager. Then add the initialization code immediately after it to start tracking. Save your changes.

With the setup complete, decide which user interactions you want to monitor. Commonly tracked events include button clicks, video plays, form submissions, and link clicks. Make a clear list of these events to prepare for implementation.

To set up event tracking in Webflow, return to Webflow Designer and select the element to track, such as a button or form. Access the element settings pane and scroll down to Interactions. Click the plus button to add a new interaction. Select the event type you plan to track, like Mouse Click for buttons. In Actions, choose Custom and then Add Trigger. Enter your customized event tracking code in the editor. The basic format is to use gtag to define the event name, category, and label. Replace placeholders with your specific event details, such as using sign_up for an event name related to a Sign Up button.

Continue this process for every event you want to track, ensuring you adapt the event details for each interaction. Once all event tracking codes are set, it’s time to publish your site. Click Publish in Webflow Designer and select the domain you want to update, then publish the changes.

Finally, verify that the event tracking is functioning correctly. Open Google Analytics and go to the Real-Time reports. Navigate to Events in the real-time section. On your Webflow site, perform the interactions you’ve set up tracking for, like clicking tracked buttons or submitting forms. Check that these actions appear in Google Analytics in real-time to confirm the setup is successful.